Don Draper pitched it on "Mad Men" and 50 years later it's actually on the street.
Check out the pitch here:
Heinz is actually using the ads on the streets. According to AdWeek "Nicole Kulwicki, head of the Heinz brand, told AdFreak the timing was right to finally approve an idea that was presented (but not really) so many decades ago.
“Even though Don Draper created the ‘Pass the Heinz’ campaign almost 50 years ago, the communications still really work in today’s world,” she said. “Mr. Draper really understood the one thing every Heinz fan knows, which is to never settle for the foods you love without the great taste of Heinz. What we loved about the campaign is that it doesn’t require paragraphs of copy to explain it. It features mouthwatering food images, and all that’s missing is the Heinz.”