Little Big Town's canned wine called Day Drinking is the fastest growing 375 ml can wine brand out of Top 10 brands and the second largest flavored can wine brand. Flavored Wine Cans make up 35% of the can wine category.
Group member Karen Fairchild said, “Diving into the wine world has been an incredible way for us to extend ourselves creatively. From every single flavor profile down to the last detail of the can design is as thought out as if we were writing or recording a song. We’re thrilled to know that it’s connecting with consumers on such a huge level.”
Each 375ml can of Day Drinking wine is equal to half a standard bottle of wine and has a SRP of $6.99.
A new flavor, called Pontoon Punch, was recently added to the line up. Pontoon Punch features of notes of juicy orange, cherry, and pineapple with a hint of lemon and rum flavors. Like all Day Drinking can wines, it has no artificial flavors and colors and is gluten-free with 9% ABV.
Other flavors in the Day Drinking line include Rosé Bubbles, Watermelon Rosé, Southern Peach and Black Cherry.